14 Nov 2024

adCAPTHCA, the specialist security verification platform, has partnered with web development agency Indie Ridge to protect its clients from bot attacks through human verification technology.

Indie Ridge delivers technical solutions on behalf of the UK’s leading creative agencies, but the rapid increase of bot traffic on client websites was compromising user experience, distorting analytics, and creating security vulnerabilities, as well as being a potential attack vector into the brand’s business.

Bot detection and verification

Through the partnership, adCAPTCHA has implemented its advanced bot detection and verification solutions to enable Indie Ridge to ensure that its technical delivery is protected from automated threats ensuring that user experience remains high.

Through adCAPTCHA’s human verification tools, Indie Ridge anticipates a dramatic reduction in bot interference, along with streamlined infrastructure costs and improved marketing engagement.

Optimal user experience

Mike Chapman, Managing Partner at Indie Ridge, commented, "By teaming up with adCAPTCHA, we’ve added another best-in-class solution to our portfolio, helping Indie Ridge deliver secure, high-quality projects for our agency clients by protecting against automated threats and ensuring an optimal user experience."

Ben Green, Chief Revenue Officer, at adCAPTCHA, said, "I’m thrilled that we’ve partnered with Indie Ridge to address the escalating bot threats that impact businesses in today’s tech landscape."

Reliable, human-verified data

Ben Green adds, "This collaboration not only strengthens our commitment to client security but also empowers Indie Ridge’s clients with the reliable, human-verified data essential for strategic growth."

He continues, "By ensuring a safe, bot-free environment, we’re enhancing the customer experience and offering a pathway to stronger digital engagement- a critical advantage in today’s market."

Unified, bot-free, human-centered digital experience

Ben Green further states, "Here at adCAPTCHA, protecting our clients is at the heart of what we do, and we are excited to expand our mission to bring even greater value to our clients moving forward."

Looking ahead, adCAPTCHA and Indie Ridge plan to expand their partnership to deliver a unified, bot-free, human-centered digital experience for brands and users alike, making security and creativity a seamless part of every interaction.