Hikvision 2014/2015 Review and Forecast:
In 2014, we saw a great deal of economic growth in North America, and in correlation, significant growth in the video surveillance market. We’re observing a lot of greenfield projects as well as upgrades to existing security infrastructure across multiple vertical markets. Particularly we’ve seen a significant uptake in education, banking/finance, Safe Cities, retail, and transportation, among others. In terms of what was unexpected, we are seeing some companies move from mid/high tier solutions to offering lower tier solutions, i.e. the Bosch Advantage series and the Flir brand. With Hikvision’s product portfolio spanning across low, mid and high tiers, it opens potential for us to increase our presence in all market segments.
While we have product offerings suitable to all levels, our initial focus was on providing complete end-to-end solutions for smaller systems (SMB). We are now positioning our Smart Series solutions for the mid-tier and project markets. Our Turbo HD is poised to be a winner in both markets since there is significant coaxial infrastructure in all verticals. Using HD-TVI technology, our Turbo HD product line allows for megapixel video over coax and extends the ROI of the existing infrastructure while providing the benefits of HD. Plug-and-play recorders further simplify the analog-to-digital migration with “tribrid” technology. We’re excited about this and about other new technologies like 4K and H.265, because of the benefits they’ll provide to our customers. We don’t extol the virtues of a particular technology simply for technology’s sake.
Because it’s impossible to succeed in this industry if you’re out of touch with your customers, we have been working very closely with dealers and A&E firms to keep our finger on the pulse of what our customers need the most. As the competition tries to anticipate our next move, we go beyond expectations. Rising above ordinary is what we do best with our technology innovation and commitment to our customers; the market is clearly ripe for us to soar.
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