Dotlines UK has announced the upcoming launch of Audra Security, a new suite of hardware and software security products that promise to level up how homes and small businesses in the UK manage their security and internet usage.
Audra is designed to make internet security more accessible to a wider audience, by making it simpler, more affordable and user-friendly, while also championing planet-friendly initiatives.
Key features of Audra Security
The announcement marks a significant step for Dotlines, an international technology company with a presence in 17 countries. While initially focused on South and Southeast Asian markets, such as Malaysia, Singapore and India, where the product gained rapid traction, the company now aims to capture the attention of UK homes and businesses.
Audra is designed to protect families and small businesses without the hefty price tag or the need for extensive IT expertise. Key features include its plug-and-play setup and its cloud-based dashboard for managing network settings and reviewing security information remotely. The Audra Security portfolio is split into Home and Business. For homes, there are two products; Audra Safe and AudraVPN.
Enhanced security features
Audra Safe is a Wi-Fi router that makes it easy for households to manage the security of their smart devices
Audra Safe is a Wi-Fi router that makes it easy for households to manage the security of their smart devices and their family’s online safety at their fingertips. It combines the standard capabilities of a typical router with enhanced security features and app-based controls. This allows parents to group devices and set rules, such as blocking certain types of content or setting time limits, helping to protect their families and encourage healthy online habits.
AudraVPN is a freemium VPN service designed for individuals who prioritise online security on the go and it enables high-speed streaming across five devices in a single subscription.
Cloud-based central dashboard
For businesses, there’s Audra Secure. Audra Secure is a straightforward portfolio of business-specific 2-in-1 router and firewall devices that provide a scalable solution, supporting up to 250 concurrent connected devices. Users can manage the devices and rules across multiple locations from a cloud-based central dashboard.
With a simple subscription model and pricing plans that span one, three, and five years, Audra Secure is perfect for businesses that are taking the first steps into protecting their business and need reliable protection without an IT department.
Implement advanced security systems
Jaki Chowdhury, CEO of Dotlines UK, said: “We believe that staying safe online should be a basic right, not a privilege. We’re incredibly excited to bring Audra to the UK, where it can empower anyone – from busy parents to small business owners – to take control of their internet security, even if they have little to no technical knowledge."
“Many homes and small businesses are targeted by opportunistic cyber criminals in a scattergun approach because they usually don’t have much or any protection. They also don’t have the time, knowledge or resources to implement advanced security systems, and they perhaps don’t even need such incredibly powerful features in the first place. Audra will protect at a price and simplicity level that anyone can handle and will help to deter the most common of threats.”
Benefits of IT budgets
Dotlines UK will pledge to plant up to ten trees as part of its planet-positive efforts
For every device sold, Dotlines UK will pledge to plant up to ten trees (depending on the device) as part of its planet-positive efforts. Jaki Chowdhury, CEO of Dotlines UK, said: “We’re not just here to sell a product, we’re committed to creating the biggest possible positive impact, both for the planet and for communities that lack the digital tools many of us take for granted."
“Our goal is to democratise internet security. We want to make sure that the benefits of staying safe online are available to everyone, not just large corporations with large IT budgets.”
Overall economic growth
Audra will initially be focused on the home and small business market via the technology reseller, managed service provider and Internet service provider channels.
With promising innovations on the horizon, the company is positioning itself as a fresh and approachable player in a field that often overlooks the needs of those with limited technology knowledge, despite their significant role in the overall economic growth of the country. Audra will be available in the UK from early 2025, with plans to expand into other European and North American markets in the coming years.
