Master Lock LLC - Experts & Thought Leaders

Master Lock, the industry pioneer in padlocks and related security products, launched the next generation of its flagship lock box bringing innovation to the key storage industry. With double the storage capacity, easy-to-use features and increased versatility, the new lock boxes provide the ultimate solution for secure shared access. The Next Generation Lock Box will be unveiled through an exclusive partnership with The Home Depot, debuting next week in the retailer’s nearly 2,000 stores nationwide and available now online at HomeDepot.com. Three models of the new lockbox There are three models of the new lockbox–Model #5480D with a removable shackle, Model #5481D wall mountable, and Model #5482D with a removable cable–allowing for next-level convenience for any user needs. These options bring ease of use and versatility, as well as security, with the cable model providing flexibility to secure it in hard-to-reach and discreet locations. We know that our customers have many uses for our lock boxes beyond just on a doorknob" “We know that our customers have many uses for our lock boxes beyond just on a doorknob or handle, and our research indicates a desire for design modifications. With the end user in mind, we’ve reimagined the lock box to provide optimal space to accommodate keys, trackers, or fobs, as well as ease of use and versatility for use cases such as boat and recreational vehicle owners, dog walkers, contractors, and others,” said Becky Fellows, senior category manager at Master Lock. Next-generation lockbox models With double the storage capacity, users are able to securely fit more shapes and sizes of keys, fobs, garage door openers, key cards or other valuables in the new and improved lockbox. This allows for the ability to provide secure access to even more personal or business assets, such as properties, storage sheds, recreational vehicles, construction equipment and more. In addition to increased storage capacity, an integrated bin prevents lock box jamming, upward tilted dials improve ergonomics and readability, and the new fully removable shackles and cable provide flexibility of placement for secure storage, no matter the location. Beginning in 2024, the 5480, 5481 and 5482 next-generation lockbox models will also be available on MasterLock.com and via other national retailers.

For the first time, SentrySafe, the global pioneer in fire storage and security solutions, has teamed up with Master Lock, the enduring name in padlocks, to launch the new Next Generation Fire Safe. Available to purchase, the Next Generation Fire Safe is a first-of-its-kind product from the brand featuring all-new exclusive “Master Lock Security, Built-In” technology that empowers consumers to be ready for the unexpected. With unparalleled fireproof and waterproof storage for documents and irreplaceable valuables, the safe helps users secure everything worth protecting. Next Generation Fire Safe With a storage capacity of .81 cubic feet and a weight of roughly 55 pounds, the Next Generation Fire Safe is ideal for safeguarding important documents, passports, birth certificates, jewelry, heirlooms, cash, and more in the home or office.  Categorised based on its primary locking mechanism, traditional combination dial entry, or digital keypad entry, the safe is offered in nine different models with features such as adjustable shelving, internal lighting, key hooks, and more to fit each user’s individual preferences and needs.  Best-in-class technology in a single solution We’re helping to provide peace of mind with this new safe, so people can rest assured" “Bound by shared values and a commitment to innovation, both SentrySafe and Master Lock are proud to meld each brand’s best-in-class technology into a single solution with the new Next Generation Fire Safe,” said Michelle Ozga, category manager at The Master Lock Company. “As preparing for unexpected emergencies and natural disasters becomes increasingly top of mind, we’re helping to provide peace of mind with this new safe, so people can rest assured knowing their most important keepsakes and documents are well-protected for years to come.” Fire safe features Always looking ahead to offer the next cutting-edge solution, SentrySafe reviewed past consumer feedback to create the Next Generation Fire Safe, incorporating several different design modifications to create the best product on the market. Top product features include: Top-Rated Fire and Water Protection – The Next Generation Fire Safe’s enhanced design sets it apart from many competitors to offer best-in-class fire protection with 1-hour UL-certified fire resistance at 1700 degrees Fahrenheit and 1-hour fire protection for digital media up to 1700 degrees Fahrenheit. Tailored to users’ needs and preferences, select safe models also defend against damage from floods, with guaranteed water protection in up to 5 inches of water for up to 24 hours. SentrySafe also offers an after-fire replacement programme to ensure valuables stay protected after tragedy strikes. Enhanced Master Lock Security, Built In – The safe’s advanced, multi-point protection system effectively resists physical attacks and lock manipulation, while its pry-resistant hinge bar in the safe door protects against theft attempts. Digital models also feature three large bolts that automatically lock and provide audible confirmation when closing the safe. Lithium-Ion Batteries Included in Safe – While most safes do not include batteries or long-lasting power solutions, the Next Generation Fire Safe arrives with lithium batteries already installed that provide an extended battery life of 5+ years, simplifying the process of setting up the safe and protecting valuables longer. Fire and Water Bolt-Down Kit – The Next Generation Fire Safe comes with a bolt-down kit that ensures thieves cannot easily remove the safe while maintaining fire and water protection. Override Key – Should safe owners forget their combination or keyed passcode, the Next Generation Fire Safe also comes with an exterior override lock and key set. Sleek, Modern Design – Without sacrificing effectiveness, the Next Generation Fire Safe also features design improvements, including the textured herringbone exterior, angled corners, and a new integrated metal handle that offers secure yet simple access. Responsible Packaging – As part of the brand’s commitment to supporting the environment, the Next Generation Fire Safe packaging is designed with sustainability in mind.

WildBrain CPLG, one of the world’s pioneering entertainment, sport, and brand licensing agencies, has further expanded its Lifestyle portfolio with the signing of global representation rights for The Master Lock Company, a household name in padlocks and security products worldwide. Global reach partnership Under the partnership, WildBrain CPLG will have global and exclusive responsibility to handle The Master Lock Company’s properties – Master Lock and SentrySafe. Maarten Weck, EVP & MD of WildBrain CPLG, said, “This partnership with The Master Lock Company is indicative of the truly global reach we can now offer to licensors following our recent expansion into the North American market. As we continue to grow our representation of lifestyle and corporate brands, The Master Lock Company is a stand-out addition to our portfolio, bringing a trusted household name with global recognition." Safety and security WildBrain CPLG will build strategic licensing programmes for Master Lock and SentrySafe across multiple categories "Our teams in New York, London, and the rest of the world look forward to executing a comprehensive strategy to secure best-in-class, innovative partnerships that complement The Master Lock Company’s core product offering and reinforce its commitment to building a safer, more secure world.” WildBrain CPLG will build strategic licensing programmes for Master Lock and SentrySafe across multiple categories in the home improvement, outdoor, and lifestyle sectors. The agency will also focus on growing the presence of both brands in existing and new channels. Licensing network access “The Master Lock Company has been a trusted name in security and safety for 100 years and we know to ensure success moving forward, we need to leverage the strength of our existing brands in unique ways to reach new audiences,” said Justin Matuszek, director of marketing solutions, The Master Lock Company. “Our strategic  partnership with WildBrain CPLG gives us access to an expansive and impressive licensing network, and we look forward to leveraging Master Lock and SentrySafe brands in ways that drive further engagement among both existing and new consumers around the world.” WildBrain CPLG’s portfolio Founded in 1921, Master Lock is recognised around the world as the authentic, enduring name in padlocks and related security products, offering a broad range of innovative solutions for consumer, commercial and industrial end-users. SentrySafe was founded in 1930 and is the leading North American brand of fire, water, and theft-resistant safes, chests, and other protective security containers for residential and light commercial markets. The Master Lock Company is the latest addition to WildBrain CPLG’s varied portfolio of corporate and lifestyle brands, which also feature Kärcher, Motul, Kikkoman, Absolut Vodka, Malibu Rum, Chupa Chups, Yale and Harvard universities, and the University of Southern California.