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Lifeboat Distribution, a subsidiary of Wayside Technology Group, Inc. and international value-added distributor for virtualisation, security, business continuity and emerging technologies, has announced a distribution agreement with Promise Technology.

Lifeboat will sell the entire Promise Technology portfolio, which ranges from easy-to-use consumer-based storage devices to battle-tested enterprise class solutions. The Promise Atlas product that will now be distributed exclusively through Lifeboat has Thunderbolt 3 or 10GbE models that offer outstanding flexibility and fit every need.

Promise Atlas solution distributed by Lifeboat

The addition of Promise Technology will enable Lifeboat to offer a platform that we can cross-sell with some of our current technologies and address solutions for verticals such as IoT, Media, Surveillance, and traditional storage” said Dale Foster, EVP of Lifeboat Distribution.

Behrouz Zali, VP of Channel Sales & Marketing for US and Canada at Promise Technology added, “We are excited about our new relationship with Lifeboat and look forward to reaching a broad customer base together.

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