Infosys, a global pioneer in next-generation digital services and consulting, announced the launch of Infosys Aster™ – a set of AI-amplified marketing services, solutions and platforms that deliver engaging brand experiences, enhanced marketing efficiency, and accelerated effectiveness for business growth. It drives AI-led transformation of marketing with integrated, real-time view across customers, brands and channels, enabling companies to increase ROI from marketing.
With creative services, experience in design, digital commerce, MarTech orchestration, performance marketing and marketing operations, Infosys Aster™ brings agility to the marketing value chain for B2B and B2C brands. With Infosys Aster™, global brands have realised up to a 50% increase in repeat buyers, a 30% improvement in the cost of marketing operations, and a 40% increase in sales.
Deliver engaging brand experiences
Infosys Aster™ helped the business turn millions of fans into lifelong customers
Infosys Aster™ delivers lasting connections with its human experience design approach amplified by the power of technology. Utilising advanced technologies like real-time Unreal Engine 3D, AR/VR/XR, and digital twin CGI modelling, it delivers immersive experiences that foster customer intimacy. By taking advantage of AI-powered customer and marketing data platforms, it enables brands to unlock insights from data while also drawing on the power of ecosystems to deepen omnichannel engagement.
For example, as the creative partner for an international racing giant, Infosys Aster™ created a holistic digital ecosystem – with compelling visual experiences that were highly customised for user groups – to boost engagement. Taking advantage of a dynamic content engine along with a simple ticketing system, Infosys Aster™ helped the business turn millions of fans into lifelong customers.
Enhance marketing efficiency
Boosts efficiencies via marketing shared services by centralising and automating content
Infosys Aster™ combines gen AI-amplified content and creative services, intelligent recommendations from the MarTech stack, and marketing insights to deliver cost-effective campaigns faster. It also boosts efficiencies through marketing shared services by centralising and automating content and design operations, reducing time and cost to activate campaigns.
The suite's AI capabilities, powered by Infosys Topaz™, help brands improve channel efficiencies by analysing performance data and adapting strategies in real-time. For example, a global health-tech company took advantage of Infosys Aster™ to accelerate their campaign management cycles – from setup to execution for 80+ markets driving savings in the cost of operations.
Accelerate effectiveness for business growth
Infosys Aster™ helps businesses create shared digital foundations, by integrating MarTech and enterprise systems, to create new avenues to value for sales and marketing. AI-driven analytics and customer insights help marketers increase customer lifetime value by personalising outreach, nurturing meaningful conversations, and garnering high-quality leads. This supports brands in driving effective lead-generation campaigns, marked by better cross-sell and up-sell opportunities.
AI-driven analytics and customer insights help marketers increase customer lifetime value
Marketers can also capture demand and nurture repeat purchases with the suite's real-time recommendations based on customer behaviour. Predictive insights also help in influencing pricing strategies. For example, a retail chain used AI-amplified insights from Infosys Aster™ to develop their app-based promotional loyalty program that resulted in a sales boost for them. The digital commerce platform, integral to Infosys Aster™, has a proven record in shaping e-commerce as an enterprise growth lever.
Era of AI-first enterprise transformation
Satish H C, EVP and Co-head of Delivery, Infosys, said, "Our clients want to tap into new avenues of growth, while deepening customer intimacy, efficiently, in near-real time. They understand the role that modern agile marketing, enabled by data and AI, can play to accelerate their strategy and disintermediate execution. Infosys Aster™ helps our clients' marketing organisations master the duality of marketing effectiveness and marketing efficiency to truly transform into customer-champions and growth-partners."
"Businesses need marketing to be their core engine for reimagining customer experience and driving growth. In the era of AI-first enterprise transformation, CMOs have a unique opportunity to be the true C-Suite partner and orchestrator of value across the organisation," said Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys. "At Infosys, we count on AI to amplify our capabilities – deepen brand experiences while driving effectiveness and efficiencies. We know that Infosys Aster™ – the same AI-amplified services, solutions and platforms that delivers value for us – can transform marketing into the powerful growth engine CMOs need for it to be."
Infosys Aster's AI-led marketing capabilities
Peter Bendor-Samuel, Founder & CEO, Everest Group, said, "AI presents immense value to marketers, from driving hyper-personalisation to promising enhanced efficiencies and effectiveness across insights generation, creative workflows, and customer support. This is enabling marketers to not only glean productivity improvements, but also drive growth mandates."
"This journey is best enabled by partnering with a service provider that brings together strong tech capabilities with a deep understanding of the marketing domain. Infosys Aster's AI-led marketing capabilities, coupled with Infosys' experience of driving marketing and experience transformations, is well positioned to serve the needs of progressive marketers."
Gen AI capabilities of Infosys Topaz™
Infosys' deep industry experience and expertise in connecting the complex enterprise ecosystem
Infosys Aster™ has nurtured best-in-class digital agencies, proven AI capabilities, deep industry experience, decades of delivery excellence and a diverse partner ecosystem. WongDoody, Infosys' creative digital innovation agency, brings together unique capabilities in creative consulting, experience design, immersive experiences, and future-proof marketing. Infosys Aster™ uses the AI and gen AI capabilities of Infosys Topaz™ in a 'responsible by design' approach to amplify marketing capabilities and enhance effectiveness of the function.
Infosys' deep industry experience and expertise in connecting the complex enterprise ecosystem to the customer-facing marketing function, while managing organisational change, helps CMOs achieve strong business impact. With over 350 global awards, 20+ design studios, 50+ partners, and 400+ marketing assets including use cases, solutions, and platforms, Infosys Aster™ is accelerating experience, efficiency, and effectiveness for B2B and B2C marketers globally.
New creative possibilities with gen AI
Björn Schick, Chief Experience Officer and Member of the Executive Board, smart Europe GmbH, said, "At smart Europe, we share a similar value set with our strong partner Infosys Aster™, which prioritises the individual customer experience thanks to sustainable concepts and the appropriate use of technology. In today's dynamic digital landscape, smart must secure a strong presence to connect with customers at every touchpoint. Infosys' human-centered design studio, WongDoody, has developed a performative 3D digital twin-based platform for us."
"This platform creates personalised customer journeys with our vehicles, enhancing the experience and unlocking new creative possibilities with gen AI. It simplifies and economises the production of on-demand personalised visual content, increasing our flexibility to present and promote our brand and its growing product portfolio effectively to customers worldwide."
Predictability of engagement
"Infosys Aster™ is bringing expertise to help us reimagine, engineer, and activate best-in-class omnichannel experiences for our customers, partners, and prospects enabling them to quickly access the relevant and up-to-date information they need."
"We see the potential of AI to amplify these capabilities and significantly raise the bar in the delivery of personalised content, ensuring predictability of engagement. We are elevating the way we connect with our customers and how our customers connect with us," said Tom Portman, Group VP, Online Transformation and Group Head of Digital Channels, ABB.
