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Since July 2020, IDS Imaging Development Systems GmbH has been represented in Serbia with its subsidiary. Based in Novi Sad, Serbia's second largest city and considered the country's technological centre, the pure development unit is closely linked to the Faculty of Technical Sciences of the local university.

The manufacturer of digital industrial cameras is thus intensifying its cooperation with science and research – especially in the field of artificial intelligence.

Strong focus on development

"We are a company with a strong focus on development and are constantly coming up with new products and new technologies. In order to gain access to these new technologies, contact with science is particularly important. This is where we get the knowledge for our innovative products," Jürgen Hartmann, founder and owner of IDS, explains the step.

The topic of artificial intelligence will change our market in the long term"

The company's investment in the branch demonstrates the strategic importance of IDS in addressing the topic of artificial intelligence. "The topic of artificial intelligence will change our market in the long term," says IDS Managing Director Jan Hartmann.

Foreign development site

Together with Alexander Lewinsky, he is also the Managing Director of the new IDS Imaging Development Systems Serbia d.o.o. Professor Rastislav Struharik is responsible for the management on site. His team consists of specialists from the corresponding faculty of the University of Novi Sad. This is the first foreign development site for IDS. It paves the way for even more active AI research and development.

After all, “Cameras and artificial intelligence are a combination that allows IDS to reinvent itself and contribute to shaping the future," continues Jan Hartmann. In addition to the new subsidiary in Serbia, IDS already has its own branches in the USA, Japan, South Korea and Great Britain, as well as two sales offices in France and the Netherlands.

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