Cobalt Iron Inc., global provider of enterprise data protection SaaS, and Tech Data Corporation, a global technology distributor, have announced a distribution partnership for Cobalt Iron products, including the company's Adaptive Data Protection (ADP) SaaS enterprise backup solution, throughout the United Kingdom.

Analytics-driven data protection Tech Data is globally renowned end-to-end technology distributor

"As we continue to expand the Cobalt Iron footprint in the U.K. market, Tech Data will be a valuable partner in addressing customer and partner demand for next-generation automated and analytics-driven data protection," said Mark Ward, chief operating officer at Cobalt Iron. "Tech Data has both an impressive reputation and extensive reach in these markets, and we look forward to working together to drive business partners' awareness of the benefits that smart, secure, automated data protection everywhere brings to the enterprise."

Tech Data is globally renowned end-to-end technology distributor, and the company offers not only a broad portfolio of products, services, and solutions, but also the specialised skills and expertise in next-generation technologies that enable channel partners to bring innovative products and solutions to market.

Data security

The new partnership between the two companies will make Cobalt Iron products and solutions even more visible and accessible to business partners in the U.K., enabling them to deliver increased cost savings, simpler operations, and greater flexibility in providing expansive data-protection environments to their end-user customers. Tech Data has a key role to play in enabling partners and MSPs to deliver intelligent, automated solutions"

Cobalt Iron ADP enables partners to deliver a cloud-based backup-as-a-service leveraging the most intelligent analytics and automation. The solution modernises backup, delivering the features and scale of enterprise data protection along with the flexibility and economics of cloud consumption. ADP also eliminates complexity, reduces management, scales easily from terabytes to exabytes, and provides the simplicity absent in today's backup technologies and tools.

Tech Data

Ian Jeffs, business unit director — Data Center, at Tech Data U.K., said: "The addition of Cobalt Iron to our next-generation solutions portfolio means we can give resellers an opportunity to address the rapidly evolving backup needs of enterprise customers who are moving to hybrid and highly distributed infrastructures. As a trusted advisor to the channel, Tech Data has a key role to play in enabling partners and MSPs to deliver intelligent, automated solutions and thus increase customer satisfaction and grow their revenues and margin opportunities."

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