CNL Software, a world leader in Physical Security Information Management (PSIM) software, is pleased to announce that it has appointed Darren Oddie to the newly created role of Chief Marketing Officer. In this role, Darren will report directly to the Chief Executive Officer, Keith Bloodworth, and will serve as a member of the senior management team. His focus will be on driving growth through customer-centric marketing and product management.
Darren joins CNL Software from Wipro Digital where he was CMO Practice Partner, advising clients globally on transformational strategies, new venture launches, new product development and high growth marketing. He started his career as a Graduate Trainee at Reuters and brings more than 25 years’ experience in driving business transformation and growth for enterprises, consultancies and start-ups.
Great asset for CNL Software
“I am delighted to have Darren join CNL Software as Chief Marketing Officer. He brings an excellent track record of driving growth with a true focus on the customer. I know that he will drive commercial rigor and passion into everything marketing and product-related. CNL Software has made strong progress over the past several years to advance our position as the leading PSIM platform and one of the most trusted brands in our industry.
"Darren’s experience and vision will build on that progress and help propel CNL Software forward during our next phase of growth.”, says Keith Bloodworth, Chief Executive Officer at CNL Software. "Darren’s understanding of strategy, marketing, technology and data and his experience of leading and working with teams globally will be a great asset for CNL Software.”
“I’m honored to join CNL Software at this exciting time of growth for the business and am looking forward to playing a pivotal role in driving transformational marketing and product management. We have all the right ingredients to achieve this; inspirational vision, an impressive team, a prestigious global client list and an exceptional PSIM product,” adds Darren Oddie. “It’s exciting to join a successful company with an award-winning product that is making our clients and the world more secure.”
