UK-based global connectivity solutions provider and MVNO, Cellhire is utilising its eSIM-based mobile network, ‘eSIMsmart’, in order to provide mobile connectivity over-the-air to its news media customers, including print/online, TV, radio and news agencies, in Ukraine.

Martyn Stevens, the Chief Executive Officer (CEO), at Cellhire Group (Cellhire), said “The eSIM based mobile connectivity is essential to ensuring individuals are contactable and have a communications lifeline. Cellhire is supporting many companies, broadcasters and media journalists that are already on the ground or heading to Ukraine to report and broadcast on the situation.

Cellhire’s eSIMsmart solution deployed in Ukraine

The invasion of Ukraine has created a crisis for companies with employees located there"

He adds, “The invasion of Ukraine has created a crisis for companies with employees located there. Our eSIM solution is an essential lifeline in these crucial times, keeping users on the ground connected.

Martyn Stevens said, “Utilising our MVNO eSIMsmart, we are providing eSIM profiles, instead of physical SIM cards, meaning mobile connectivity is provisioned instantaneously over-the-air in Ukraine, avoiding the logistical distribution challenges faced in delivering physical SIMs in-country.

Satellite phones for customers going to Ukraine

In addition to eSIM mobile connectivity, Cellhire is providing satellite phones to many customers who are travelling to Ukraine, during the ongoing crisis, as an essential emergency backup.

Cellhire Group’s Chief Executive Officer (CEO), Martyn Stevens, stated “Satellite phones are particularly beneficial in case of local mobile network outages, blackouts or potential cyber-security related incidents in Ukraine. Like many European mobile network operators, Cellhire has delivered several support packages across its partner networks, to help customers in and outside of Ukraine.

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