BCD adds Hassan Makki and Wael Noureddine to MERAT Team

BCD, the global pioneer in purpose-built video data infrastructure solutions, announced the hiring of Hassan Makki and Wael Noureddine, both of whom will join the company’s rapidly growing Middle East, Russia, Africa, and Turkey (MERAT) team.

Work experience and education

Mr. Makki, who is based in the United Arab Emirates, has 15 years of security industry experience. He spent the past eight years as Regional Sales Manager – Video Surveillance, IoT, Computer Vision, Smart Cities at Dell Technologies. Before that, Makki was employed by Axis Communications as Business Development Manager in Dubai, where he worked with channel partners and handled distribution, A&E, and ADP programs within specific territories in the Gulf Coast Council (GCC).

A 2005 Bachelor of Science in Computer Communication and Engineering graduate from C&E American University, Makki began his ascent into the security marketplace at Emirtec Eastern Technology, and then Anixter. Makki will continue his security career at BCD as Regional Sales Manager – Video Surveillance, IoT, Computer Vision, covering the UAE, Kuwait, and Russia.

Customised solutions

BCD offers customised solutions that meet every application and customer need" “The digital transformation is happening across all businesses at a very fast rate and the security industry is not new to this. I have personally witnessed this in the last 15 years since the takeover of IP technologies over analogue,” Makki said.

“BCD has been a major, agile contributor for many years in helping our industry by offering customised solutions that meet every application and customer need. I am happy to be part of their successful journey and to be able to provide innovative ideas to our markets, and most importantly, help our customers in every way we can.”

Education and work experience

Based in Riyadh, Mr. Noureddine comes to BCD in the newly created position of Regional Sales Director for the Kingdom of Saudi Arabia, Egypt, East Africa & Levant. He brings with him more than 15 years of experience in the security and IT industry after starting his career journey upon obtaining his bachelor’s degree in Computer and Communication Engineering in 2006.

Noureddine handled different roles, including presales, account, and sales management in various countries across the GCC until 2015, when he joined DELL EMC and spent six years in the capacity of Regional Sales Manager for the Video Surveillance, Security and IoT business in Saudi Arabia, Egypt & Levant.

During his tenure at DELL EMC, Noureddine managed to establish the Security and Surveillance division in KSA, where he rapidly developed and grew the security business throughout the Kingdom and supported customers during their transformation journey.

Addressing surveillance complexities

“When customers look for purpose-built, tested, and validated video appliances for their surveillance projects, there is no better systems builder than BCD to fulfill the requirements.”

“I’m pleased to join the team to expand our footprint in the region and support our customers and partners to reduce the surveillance infrastructure complexities, mitigate the deployment risks, and accelerate the delivery of security projects,” said Noureddine.  

Strengthening local presence

These latest additions will help the company achieve its long-term strategic growth goals for the region “Knowing the plan and the strategy that BCD has over the next three years, as well as the capabilities of the MERAT team who recently joined the company, I’m certain we will quickly gain the trust of our customers, expand our local and global partners database, and exponentially grow the business to make BCD the number one video surveillance infrastructure provider in the region,” he added.

Makki and Noureddine will rejoin their former Dell teammates Rami Fakhreddine, Gurhan Yildiz, and Fredy Issa at BCD. These latest additions to the MERAT team will greatly strengthen BCD’s local presence and help the company achieve its long-term strategic growth goals for the region.

Achieving growth goals

“Having Wael and Hassan, two of the best and most respected security professionals in the region joining BCD clearly shows our intentions and plans of becoming a major player in the MERAT surveillance market,” said Fredy Issa, Managing Director — MERAT.

“BCD will continue to invest in attracting top talent around the world and in the MERAT region to serve its high-growth plan. I am confident Hassan and Wael will both be very successful in adding value and being trusted advisors to all our customers and partners.”