Aqua Security, the pioneer in cloud-native security announced another consecutive year of exceptional channel growth. The company continues to build on its momentum and solidify its position as the go-to pioneer for service providers and partners in cloud-native security.
The services-led approach of the Aqua Advantage programme, led by Jeannette Lee Heung, Senior Director, of Global Channel & Alliances, and a distinguished 2024 CRN Channel Chief, has been instrumental in driving this upward trajectory.
60% revenue growth
Under Lee Heung's leadership, Aqua Advantage experienced impressive growth in 2023. The partner pipeline was the fastest-growing pipeline within Aqua, and channel-driven revenue grew to over 80% of Aqua’s overall revenue. In addition, Lee Heung expanded Aqua’s channel team and strengthened relationships in key European markets, including the Netherlands, France, and the UK.
In the UK, channel-driven revenue has seen an astounding increase of 60% over the past two years, showcasing the growing trust and preference for Aqua Security solutions amongst UK customers.
Quality over quantity
“In 2023, Aqua has made substantial strides in its partner programme,” said Lee Heung.
“We prioritise quality strategic partnerships over quantity. Our collaborations with esteemed partners such as PwC, Accenture, Guidepoint, and Evoila showed strong growth in solutions development and contributed to a highly active pipeline this past year.”
Streamlining partner needs
Aqua Advantage goes beyond a product-centric approach, aligning technology, consulting services
Aqua Advantage goes beyond a product-centric approach, aligning technology, consulting services, and customer needs to help partners reach their goals and drive their company forward, faster.
By prioritising enduring partnerships and positioning partners as trusted advisors, Aqua helps its partners streamline their needs.
Sales and technical training
In 2023, Aqua Advantage significantly enhanced sales and technical training, pioneering over 200 Aqua Certified Sales and Technical accreditations.
This investment empowered partners with the necessary resources to efficiently deploy and manage Aqua’s technology on a broader scale, even for customers with limited staff or skill sets. Aqua further invested in the channel organisation by adding headcount and elevating MDF investments and market development activities globally.
Digital transformation
“At GlobalLogic, the ability to advise and secure our client's key applications and delivery pipelines to become cloud-native has been a key component to our growth and success for our Digital Transformation offering,” said Janil Purohit, Strategic Alliances at Globallogic, an Aqua Security Partner.
“As the threat landscape evolves, GlobalLogic’s continued partnership and close collaboration with Aqua Security has been instrumental in bolstering our expertise and capabilities in the cybersecurity realm."
Innovation and security excellence
"Aqua’s commitment to innovation and security excellence aligns seamlessly with our service offerings, particularly in the finance sector."
"Together, we've delivered robust solutions to our customers, solidifying our position as trusted advisors in the UK. We're eager to leverage this expertise to further solidify our partnership and drive increased business opportunities, ultimately delivering impactful outcomes for our clients.”
Advisory and consulting services
Looking ahead to 2024, Aqua’s partner programme will focus even more on driving strong customer outcomes through advisory and consulting services delivered by partners.
Aqua’s channel successes are further recognised by CRN, which named Aqua a 2024 Cloud 100 and 2024 Security 100 company, in addition to including Aqua Advantage in their 2024 Partner Programme Guide.
