Quantum focuses on unstructured data, embraces Pivot3 acquisition

Video is an enormous wellspring of unstructured data in the enterprise environment. Finding new ways to use video data requires easy access for analysis. Gone are the days when video was recorded just to be played back later.

New computer capabilities can analyse video to provide business intelligence and trends, all of which requires that a lot of unstructured data be captured, stored and kept immediately accessible. It's a driving force for companies specialising in video storage such as Quantum, which is focused on storing and managing unstructured data, including video, photos, music and sound.

Managing various analytics

“Unstructured data is driving the massive growth in storage today, and video surveillance fits right in there,” says Jamie Lerner, CEO and President, Quantum. As data multiplies in business, matters of storing and accessing the data take on a larger profile. Especially challenging is meeting the need to store and access expanding amounts of unstructured data, such as video.

Video is also part of a changing end-to-end architecture in the enterpriseWhereas 10 years ago, video surveillance was all about recording and playback, now the emphasis is much more on an end-to-end approach. In addition to capturing and playing back video, systems have to manage various analytics, archival and data retention aspects as well as recording. Video is also part of a changing end-to-end architecture in the enterprise, including hybrid, cloud and on-premise storage.

Video surveillance industry

Historically, structured data, such as financial information, was stored to allow future analytics. The same trend extends to unstructured data, such as video analytics. Quantum has expanded its video storage capabilities with acquisition this year of the video surveillance business of Pivot3, provider of a hyperconverged system that provides recording, analysis and seamlessly archives data on a converged platform that is less expensive and easier to manage.

In acquiring Pivot3, Quantum is refocusing the smaller company on the video surveillance industry. “We are now focused 100% on surveillance and having the highest quality while being very cost-effective,” says Lerner. “The industry is ready for an IT-forward solution that is totally focused on surveillance. You can’t make a platform all things to all people.”

Traditional security customers

There is overlap in large stadiums and theme parks, where Lerner sees even more opportunity to expand

Pivot3 will also help to expand Quantum’s customer base. The larger company has a history of serving customers in entertainment, movies, television and sports production. The addition of Pivot3’s 500 new customers in large surveillance, transportation and critical infrastructure markets will expand the mix. There is overlap in large stadiums and theme parks, where Lerner sees even more opportunity to expand.

Pivot3 also helps to bridge the gap between traditional security customers and the information technology (IT) department. “Pivot3 has a reputation as simple to use,” says Lerner. “My belief is that physical security can run separately [from IT] until you reach a certain size, then IT has to be involved. Pivot3 gives IT people in the security space a product that is well formed and fits into an IT strategy. They are not undertaking a piece of equipment that will be a burden.”

Physical security presence

Customers expect their infrastructure vendors to provide systems that allow them to “Set it and forget it,” says Lerner. It’s one of the big advantages of cloud computing and also central to Quantum’s approach with their traditional products. “At the end of the day, you want to run a hospital, for example, so you want your systems to be easy to use,” says Lerner.

The Pivot3 acquisition will also allow Quantum to expand their physical security presence more broadly and globally. Previously, the geographic reach of Pivot3 was limited by the high cost of placing personnel in diverse locations. Under Quantum, which has been serving global companies for 40 years, the problem disappears. “Quantum has global support on all continents and in more countries,” says Lerner. “It’s a higher level of support, given size and legacy of our organisation.”