Booth number: 8037
Boon Edam is an over 140-year-old global market provider in entry solutions, headquartered in the Netherlands, with over 20 subsidiaries worldwide. They offer a full range of security turnstiles, security revolving doors and mantrap portals as well as architectural revolving doors and have extensive expertise in managing the movement of people through many types of buildings across all industries. Boon Edam works with customers to determine their exact requirements and develop a customised solution. In the Americas, Boon Edam has been recognised as the market leader in “Pedestrian Security Entrances” by IHS Markit since 2008.
Q: What was the first year your company exhibited at ISC West? Please share your remembrances of that experience.
The market has matured and most people are familiar with security revolving doors
Our first year at ISC West was in 2003, and our booth size was only 10x20 foot. We had just two security entrance products and only five sales people in the booth. Back then, we focused on showing people what exactly a security revolving door was and how it worked to prevent tailgating or piggybacking – most visitors had never seen one! We spent a lot of time conducting demonstrations. Today the world has changed, the market has matured and most people are familiar with security revolving doors and understand they can provide a payback. In the past few years we have more time and people allocated to having meetings with large customers.
Q: What strategies do you use to get the most out of exhibiting at ISC West?
To gain brand exposure we sponsor the entrances by placing our turnstiles at every entrance to the show floor. At the booth, we install each type of product we sell so that people can get up close to them, see the quality construction and the working principle. Our products also include adjacent technologies like an access control system, readers, biometrics – people can see the whole solution working together. Finally, we definitely allocate space to meeting areas to have meetings with our current customers about ongoing and new projects.
Q: How do you quantify your success at ISC West? What ROI do you receive from the show?
We look forward to getting several hundred visitors at ISC West
Like everyone else, we care about new visitor traffic at the booth. We look forward to getting several hundred visitors at ISC West. Many of them have active projects coming up in the next year, providing a solid ROI every year. Another less tangible ROI is the existing customers we are already working with and our ability to meet with groups of their decision-makers very easily in our booth. We can solidify new projects without planning another business trip in the same year, so there’s efficiency there. Finally, there’s the exposure of our brand and our products in a physical way the industry – hard to quantify that, but we do get a lot of word-of-mouth business probably because of our exposure and earned reputation.
Q: What company activities (outside the show floor) does your company organise each year?
We host our customer and partners at dinners on nights before and during the show at the many restaurants located in Vegas. We have over 20 sales representatives around the country and so we also schedule some time during the week to have a sales meeting to get everyone on the same page.
Q: What sets ISC West apart from other trade shows on the calendar?
Both end users and integrators can come to the booth to see how a solution works together
For Boon Edam, ISC West has shown consistent and improved metrics regarding the number of visitors to our booth and overall attendees year over year for at least the last 10 years. It is our biggest event of the year for that reason. The show also brings some of the largest integrators in the Americas, and more recently, some of the largest global end users.
Having both at the same show is a ‘two birds with one stone’ opportunity because we showcase our security entrances as integrated solutions paired with access control, different types of readers and biometrics. Both end users and integrators can come to the booth to see how a solution works together without having to travel to an installation site.