Award-winning global security pioneer, Gallagher, is excited to announce that Melissa Vidakovic has been named Marketing Director for the Americas. Melissa joins Gallagher with nearly 20 years of marketing experience in technology and software for companies across North America.
Prior to Gallagher, Melissa served as Director of Marketing for brands ranging from Enterprise Solutions and TransitTech to start-ups in Mobile Ticketing and Logistics FinTech, demonstrating the depth of expertise she brings to the role.
Melissa’s experience covers both B2B and B2C marketing with a special emphasis on brand and product growth, strategy, and “The intersection between technology and the human experience,” as Melissa puts it.
Extensive marketing experience
“I’m excited to join the Gallagher team as the new Marketing Director,” said Melissa Vidakovic, adding “I’ve spent the last 18 years helping technology and software organisations bring their stories to life and deliver their solutions to market. While I’m new to the security industry, I have extensive marketing experience across a variety of industries and tech solutions and I’m eager to dive in and help Gallagher be known as the leader in security solutions.”
In just a short time, she’s already brought a bold, enthusiastic energy to the team"
Executive Vice President for the Americas, Scott Elliott, is equally excited to welcome Melissa to the Gallagher team. “We’re thrilled to have Melissa on board,” he says. “In just a short time, she’s already brought a bold, enthusiastic energy to the team and I’m looking forward to counting her successes as she develops in her new role.”
Developing marketing strategies
In addition to her marketing experience, Melissa is a certified yoga instructor and when not developing marketing strategies or teaching yoga, Melissa can be found enjoying the outdoors with her family.
Melissa is based in Gallagher’s Canton, Georgia office and will be responsible for marketing direction throughout North, Central, and South America. She will be joining the Gallagher team at ISC West from March 29-31 and hopes everyone will stop by booth #18109 to say hello and learn more about the Gallagher brand.