4 Sep 2009
 The seminar will take place on 29th September at Highgate House, Creaton, Northamptonshire

 Axis Communications UK, the global leader in the network video market is hosting a seminar on 29th September in Northampton to demonstrate how retailers can use IP-based surveillance solutions to do so much more than just security. The seminar ‘Making a difference for retail' will see Axis Communications and partners Genetec and Alpha Vision Design (AVD) showcase a range of surveillance solutions which help retailers to better understand customer shopping patterns, manage their in-store video and audio applications and integrate their in-store security systems.

Former head of loss prevention for HMV Europe, Andrew Martin will also be at the event to offer advice on how IP-surveillance solutions can be integrated with retailers existing security solutions to help effectively combat shoplifting. Phil Doyle, managing director, Axis Communications UK said: "IP-surveillance systems offer a real return on customer investment when retailers make the most of their solutions. The use of IP-surveillance can help retailers better understand how and why customers make certain decisions when shopping and this in turn can lead to an increase in sales.

The seminar ‘Making a difference for retail' will see Axis Communications and partners Genetec and Alpha Vision Design (AVD) showcase a range of surveillance solutions

"IP-surveillance can also greatly enhance security when it is integrated with retail tagging, EPOS and access control systems. The store's security team becomes better connected and can help significantly reduce shrinkage."

Niall Dorr, commercial director at AVD will be presenting at the seminar on video analytics such as people counting and footfall analysis. These key metrics in the retail industry have been difficult to measure accurately until now. The seminar will take place on 29th September at Highgate House, Creaton, Northamptonshire. It is free to attend and anyone interested in attending can register here or contact Alexandra Turner on telephone number 01462 427910 or by emailing Alexandra.Turner@axis.com.

Hitchin based, Axis Communications offers a wide range of network video solutions and counts Lidl and Hughes and Hughes among its client base in the retail sector.