| The show will benefit exhibitors by focusing on the commercial and residential installer community |
Security Technology Live recently announced a radical new pricing model for exhibition space at the event, which will bring the whole commercial and domestic security industry together at the NEC, Birmingham from 13 – 15 May 2014.
Stand space rates for Security Technology Live will start at just £200 per sqm for the first 50 exhibitors to sign up for the show irrespective of stand size, and a number of exhibitors have already booked their locations to take advantage of this unique “Founding 50” special rate.
Security Technology Live 2014 will also run over 3 days rather than the more traditional 4. The shorter open period means exhibitors will be able to make significant savings straight away on stand build and other show costs such as hotel bills, subsistence as well as reducing the time staff are spending away from the office, helping to maximise return on investment in exhibiting at the show.
Clarion Defence and Security Managing Director Tim Porter stated: “By running Security Technology Live over 3 days we are not only helping our exhibitors save money on setting up for the show, we’ve also been able to reduce our own venue costs significantly too and we feel it is only fair to pass these savings onto exhibitors in the form of lower prices than those of comparable 4-day shows.”
The show will also benefit exhibitors by having a clear and dedicated focus on the commercial and residential installer community, who will be attracted by a well-targeted visitor marketing campaign constructed with the sole aim of delivering an audience of installers, VAR’s and distributors to the NEC in May 2014.
Porter added: “Exhibitors at Security Technology can be confident that Clarion will be investing 100% of our marketing budget into attracting the security channel and installer demographic from across the UK and Europe. If your market is the security channel, every penny we spend goes into attracting the visitors you want to meet”
Security Technology Live will take place 13 – 15 May 2014 at the NEC, Birmingham, UK.