| To gain UFI approval, G2E Asia underwent a thorough audit by BPA Worldwide Tradeshow Audit Service |
Global Gaming Expo (G2E), the premier trade show and event for the international gaming industry, announced recently that its sister event G2E Asia has been approved by UFI the Global Association of the Exhibition Industry. G2E Asia 2014, held annually in Macau, is the renowned trade event for the Asian gaming industry and largest regional sourcing platform for global gaming and entertainment-related products. G2E Asia is the leading event for service suppliers to showcase new gaming solutions, meet qualified buyers and establish fresh contacts in Asia.
To gain UFI approval, G2E Asia underwent a thorough audit by BPA Worldwide Tradeshow Audit Service (US). As part of the audit, G2E Asia’s attendance figures and other exhibition-related data were all comprehensively reviewed and verified.
UFI approval is much sought after in the exhibition industry. The credential engenders trust by giving credibility to data recorded on-site by event organisers. In addition to verifying hard facts like area covered, visitors and exhibitors on-site, UFI approval is regarded as a solid indicator of a show’s popularity, service quality and level of internationalism.
G2E Asia is the only UFI-approved gaming event in the region. Joining UFI’s exclusive stable of approved events worldwide, proves the show’s quality and assures exhibitors and visitors – particularly those considering first-time event participation – that G2E Asia is a sound-business investment.
Josephine Lee, senior vice president of G2E Asia at Reed Exhibitions said, “The UFI approval is third-party quality assurance of what we have known since the start: G2E Asia is a regional powerhouse in the gaming industry, where the players, products and presentations that matter gather on an annual basis. We are delighted with this distinction. It elevates every future edition of the show.”
G2E Asia 2014 will take place May 20-22 at the Venetian Macao.