Established for over 20 years, as Bell Group plc the company was fully listed on the London Stock Exchange from 1999 until its acquisition in 2004. Bell says the change is being made primarily to strengthen the group's position from an international perspective. It reflects a growth in requests from its increasingly multinational customer base to be able to demonstrate consistent and unified support internationally.
UK Country President, Bjorn Lohne, said: "Adopting this new name, alongside our overseas sister businesses, will allow us to promote, with greater clarity, the strengths we offer as a business group, particularly to customers requiring our skills and competences internationally. As we change we don't leave Bell's history and achievements behind. They are the essence of many of the drivers at the heart of our new brand strategy."