Sony launched the industry’s highest zoom HD PTZ cameras and complete the largest range of HD / Full HD cameras

Sony Professional unveiled a host of new products and solutions at IFSEC 2011, continuing its commitment to developing state-of-the-art HD video security solutions and bringing the benefits of hybrid and full-IP security systems to companies of all sizes. With the launch of four new HD / Full HD pan-tilt-zoom (PTZ) cameras at IFSEC 2011, Sony will bolster its ability to offer customers a complete HD security solution, from initial image capture to playback, regardless of the recording scenario. Visitors to Sony Professional's stand will also see the latest additions to its analogue and Networked Security Recorder (NSR) offerings.

As the market sees continued investment and growth in HD and megapixel solutions, with the latest IMS Research figures showing 48% of network camera revenues now come from HD and megapixel products, Sony is enhancing its video surveillance line up to meet these demands by offering a wider range of HD products from the entry level right up to the top end of the market. IFSEC 2011 will be first public showing of two new ground-breaking camera ranges - that meet the security needs of businesses across a broad range of vertical markets - alongside the other latest additions to Sony's extensive video security portfolio.

Further to enhancing its HD Camera line up at IFSEC, Sony Professional will also announce additions to its range of standard definition cameras aimed at entry-level and mid-range NVR markets. Offering powerful and flexible recording options, the new NVR products will bring the option of hybrid and full-IP security solutions to smaller budgets and are ideal for small-scale monitoring applications.

Explaining Sony Professional's proposition at IFSEC 2011, Yu Kitamura, European Marketing Manager, Sony Professional commented: "2010 was a milestone year for Sony Professional, setting ourselves apart as a leader in HD, supporting the industry's move from analogue to IP and continuing to develop innovative security solutions that fit a broad range of budgets and security requirements. With the launch of new camera ranges and two new NSR products we are uniquely positioned to offer market leading solutions across the entire security infrastructure and bring the benefits of HD, hybrid and full-IP solutions, to entry-level markets."

Sony Professional also hosted a series of seminars and workshops throughout the show covering HD video security solutions for the retail and city surveillance market in seminar room J10 in Hall 4.