Fibre Optech unveils a brand new lookPublished on 11 March 2008  Fibre Optech, the distributor of physical security and cabling solutions for the security and communication markets, has undertaken a major re-branding exercise, to bring the look and feel of the company in-line with its growth and position within the CCTV and fibre optics market. This activity has seen the company introduce a new logo and produce an entire range of new company literature and stationery, as well as a new company website.
Fibre Optech, based in St Neots, Cambridgeshire, specialise in providing analogue CCTV products from leading brands such as Lilin, Panasonic and Bosch, together with complementary products such as infra-red and white light illuminators from Raytec and transmission products from GE Security and AMG. The other side to their business is cabling solutions, particularly focused on fibre optic systems of which they hold extensive stocks and offer next day free delivery. The Fibre Optech team have a wealth of industry knowledge in both fibre optics and CCTV and can provide excellent pre and post sales supports as well as technical assistance to ensure their customers find the right solutions for their requirements. Nadeen Tisi, Sales Manager at Fibre Optech, commented: "Fibre Optech has evolved over the last few years and we felt that the previous logo and branding of the company really didn't give a true reflection of the business today. We have spent a great deal of time and effort and with the help of a professional agency, we came up with the new branding which will take the business forward over the next few years." Tisi continued: "In-line with the new branding we have an extensive marketing campaign planned throughout the year which includes the introduction of our new website, a new advertising campaign and exhibiting at such events as IFSEC 08." | 
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